Shopping With Heart 2019

Shop With Heart 2019

We have been thinking a lot as a family, and during Christmas 2018, we tried to incorporate some ways of making Fable Heart more accessible. We wanted the way that we work, and who we sell to, to fall more in line with how we feel as a family, and following the success of this during AW18, are extending our Shop With Heart policy throughout the entire 2019 period.

For the last two years, we have adopted the rule of buying one toy and one outfit for each of our daughters for Christmas and Birthdays. And whilst we would love to do that 100% with small businesses, it is a fact of life that the cost of shopping small can often be huge. This is something that plays heavy on my mind. We don't feel that shopping in this way should be reserved for only people who have a big disposable income, and I know that our lovely customers span a beautiful and brilliant breadth of backgrounds, incomes and places. I also know, that I have priced everything we so carefully make as well as I possibly can, whilst also falling in line with UK employment standards and that we carry the cost of choosing to keep our manufacturing here. In short- I wish that shopping with us were easier for everyone, and this comes from a place of us as a family trying to manage what we can afford financially for the year for our own children.


So there are a few things we have come up with as a family, and also with the help of some brilliant customers (thank you Fran!), that we're going to describe here under our heading of Shopping With Heart. This is essentially how we feel about it- that gifting children should be about careful shopping, not a crazy rush for a sale. That shopping with us should be as accessible as it can be. And so that through a slower process, we can get more of our magical products into your homes and into the hands of your precious little ones...


1. Buy Now, Pay In Installments- We had enabled a system via Paypal which allowed anyone to email us your list of what you'd like, and to pay this off in stages throughout a three month period. We are now switching this to an automated system within our website, so that when you checkout you will have the option to pay later without having to email us. This will be live from February 2019 and active throughout the remainder of the year. No having to wait for pay day to place your order, no selling out of what you'd had your eye on by the time you have the money together. This is designed to enable a slower shopping experience- not to amass things on credit. There is no cost for this and the price is exactly the same as our regular check out, it's just that you can spread out the money and pay off a little at a time, for an important birthday or event coming up in the year. 


2. Disability, Carers & Job Seekers Discount- We know just how costly shopping with a small business can be, especially for those who already have additional every day costs. If you or your child are in receipt of Disability Allowance, your household claims Carers Allowance or you are claiming Job Seekers Allowance, we have a discounted rate which we will apply to your order. This will be done on a one to one, confidential basis. If you would like to avail of this, please email subject line HEART. This is to support all of our customer base and their varying needs, and from a wish to make a thoughtful, well bought shopping experience with us available to everyone. We regret at this time we cannot extend this discount to Working Tax Credit or Income Support, but we do hope we can include as many people into the Fable Heart family as possible by offering this discount to the aforementioned benefit recipients.


3. A Commitment To Maintaining Our Prices- We will be holding our now annual Sparkle Sale, in November 2019. However this will not contain any items from our current year’s collection. We want to make our work available to as many people as possible, and are so happy to be able to hold a sale, but it is also important to us not to undercut our valued stockists who are small businesses themselves. We also don't want to undermine our customers who have bought a treasured item from our 2019 collection. This year we will have one sale only, and this will comprise of items that I have made in the evenings, that are not featured in any current collection. There will be items from previous years collections, and one off pieces that I have made specifically for our festive Sparkle Sale. We will not be holding any other sales during 2019, and are committed to maintaining the price level of all SS19 and AW19 products throughout the entire year. This is so we don’t undermine people who chose to shop with us- you won’t later find that item on discount, no matter when you buy. 


This is all very much a work in progress for us, and if anyone has any feedback for us that would be very welcome! What we essentially feel is that gifting and shopping should be about something special, and we know that our handmade pieces are a part of something slower, more thoughtful, and sent to you with love. We would like our shopping experience to reflect that for as wide a range of people as possible. We aren't here to encourage over spending, or to undermine the people that have saved and are able to buy what they love with us right away. We value all of our customers equally and thank you for supporting us.

As always we would love to hear from you! A happy and wonderful 2019 to you all, wherever you are.

Claire & family